WHAT IS THIS RESEARCH ABOUT?
This research is about the French management culture as it is perceived and experienced by the non-French managers working in companies quoted at the CAC 40 French stock index.
WHY DID WE START THIS RESEARCH?
We started this research based on 2 observations:
• Today, CAC 40 companies face the challenge of being global in their activities but less international at the very top management levels.
• From a business perspective, the corporate culture cannot be universal and needs to be adapted to local markets. To work effectively in India, multinationals need to be Indian, to work in China, they need to work like Chinese people do…
Another reason that led us start this work relates to our passion, as a research team, for international management topics, corporate transformations and actionable research, i.e. a research that serves directly the needs of companies.
Last but not least, as academics, we are passionate about actionable research, that is a research that serves directly the needs of companies.
THE QUESTIONS THAT GUIDE OUR ACTION
Several French multinationals ask themselves: What can be kept from the core corporate culture? What needs adaptation to national markets?
Those questions are at the heart of our research, along with several other questions such as: how do the non-French managers working in CAC 40 companies adapt to the French management culture? What do they like or dislike in it? When does the French management culture lead to high or poor performance? What is typical for some industries and what does really relate to the way the French work and do business? How are the French senior executives perceived in the workplace?
- 19 French multinationals participated in the research.
- Among them: 18 quoted in the CAC 40 stock market index.
- More than 5,000 non-French managers contacted
- 2,385 respondents
- An exceptional response rate of 46%!